How to Survive a Failed Book Launch

Last week the second book in the Desires & Decisions series came out. I wish I could say I sold a bunch of copies and all the time and money invested were worth it, but the truth is, I only sold 6 eBook copies and two paperbacks of Flummoxed. That means that I made $8.26. I spent $468 on editing and $85 on advertising. So my total profit is -$544.74. I look at that number and it makes me sad. Where do I go from here?

 

How to Survive a Failed Book Launch – Write More

This morning, after doing the disappointing math, I thought, “What am I going to do now?” The answer came to mind pretty fast. “Keep writing… move to the next project.” Today is the second day of Camp NaNoWriMo, and the project I picked was to edit Kerfuffle, the third book in the Desires & Decisions series. It’s the book I have always had in mind when I started telling Olive’s story. Last May I sat in the amazing Regency Park in London, England and plotted the entire book in 15 minutes with a tiny notebook while my children played in the grass. Kids that grow up in Athens, Greece are impressed by grass. Almost a year later the book is so close to being ready to share with the world. Two more rounds of edits and I’ll be able to start planning yet another launch. So I sat down with my trusty laptop and started to edit. Because it’s already written, and why not? Right? Why not keep trying to succeed at what seems like an insane goal? That seems to be the theme of my life.

The Silver Lining of a Failed Book Launch

With all the time and energy that gets put into launches, it’s probably my least favorite part of the entire writing process. But then reviews start to come in, and you realize that maybe it was worth all the hard work and negative profits after all because another person actually read your book, and they got it! *insert cheering* All the plot points and character arcs came together and projected the meaning you intended to create! It’s a miracle.

Here is a review for Flummoxed that really encouraged me to keep writing, keep editing, even if I continue to fail at marketing:

“Once again Kristin Spencer has captured a beautiful snapshot of what it’s like growing up as a young girl and growing up in the Lord. I was so blessed reading Newfangled and was equally, if not more so, blessed in reading this second installment of the Desires & Decisions series, Flummoxed.

Even as an adult I found myself learning from Olive as she goes through the struggles and difficulties of life and dealing with issues of the heart. I was again blessed by the wisdom of Pappie, the encouragement of Aunt Barb, and the wonderful example of support and friendship provided by the Callis family and the Mashables. These characters have become my dear friends and I can’t wait to see what’s in store for them next.

I would highly recommend this book to all ages and stages of life. There is something here for everyone as it discusses trusting in the Lord and surrendering our hearts, hopes, and fears further to Him.”

They said the characters have become their friends. There isn’t anything more you can ask for as an author (besides for people to pay for your book so you can afford to write more books). I’m genuinely humbled.

So even though I have failed *again* to successfully launch another book (the launch of Newfangled was a total disaster), I won’t quit. I will keep writing and I will continue to fight to get my stories out there.

Happy reading,

Kristin