How to Survive a Failed Book Launch

Last week the second book in the Desires & Decisions series came out. I wish I could say I sold a bunch of copies and all the time and money invested were worth it, but the truth is, I only sold 6 eBook copies and two paperbacks of Flummoxed. That means that I made $8.26. I spent $468 on editing and $85 on advertising. So my total profit is -$544.74. I look at that number and it makes me sad. Where do I go from here?

 

How to Survive a Failed Book Launch – Write More

This morning, after doing the disappointing math, I thought, “What am I going to do now?” The answer came to mind pretty fast. “Keep writing… move to the next project.” Today is the second day of Camp NaNoWriMo, and the project I picked was to edit Kerfuffle, the third book in the Desires & Decisions series. It’s the book I have always had in mind when I started telling Olive’s story. Last May I sat in the amazing Regency Park in London, England and plotted the entire book in 15 minutes with a tiny notebook while my children played in the grass. Kids that grow up in Athens, Greece are impressed by grass. Almost a year later the book is so close to being ready to share with the world. Two more rounds of edits and I’ll be able to start planning yet another launch. So I sat down with my trusty laptop and started to edit. Because it’s already written, and why not? Right? Why not keep trying to succeed at what seems like an insane goal? That seems to be the theme of my life.

The Silver Lining of a Failed Book Launch

With all the time and energy that gets put into launches, it’s probably my least favorite part of the entire writing process. But then reviews start to come in, and you realize that maybe it was worth all the hard work and negative profits after all because another person actually read your book, and they got it! *insert cheering* All the plot points and character arcs came together and projected the meaning you intended to create! It’s a miracle.

Here is a review for Flummoxed that really encouraged me to keep writing, keep editing, even if I continue to fail at marketing:

“Once again Kristin Spencer has captured a beautiful snapshot of what it’s like growing up as a young girl and growing up in the Lord. I was so blessed reading Newfangled and was equally, if not more so, blessed in reading this second installment of the Desires & Decisions series, Flummoxed.

Even as an adult I found myself learning from Olive as she goes through the struggles and difficulties of life and dealing with issues of the heart. I was again blessed by the wisdom of Pappie, the encouragement of Aunt Barb, and the wonderful example of support and friendship provided by the Callis family and the Mashables. These characters have become my dear friends and I can’t wait to see what’s in store for them next.

I would highly recommend this book to all ages and stages of life. There is something here for everyone as it discusses trusting in the Lord and surrendering our hearts, hopes, and fears further to Him.”

They said the characters have become their friends. There isn’t anything more you can ask for as an author (besides for people to pay for your book so you can afford to write more books). I’m genuinely humbled.

So even though I have failed *again* to successfully launch another book (the launch of Newfangled was a total disaster), I won’t quit. I will keep writing and I will continue to fight to get my stories out there.

Happy reading,

Kristin

Flummoxed is Live!

Dear Awesome People,

I implore you to consider my new book, Flummoxed, for your reading consideration. Today is launch day, and that means that in various corners of the inter web, people are learning about my new book for the first time. Maybe you are part of that group. Welcome! I can’t wait to hear what you think about Olive and her unique group of crazy, fun friends. Maybe you’re part of another group, and you’ve been waiting for the second book to arrive after devouring Newfangled. I can’t put into words how happy you people make me. Please accept my digital hug. *Hug*

Flummoxed was actually my husband’s idea, and as usual, when he’s sure he is right about something, he slowly pushes until I acknowledge that he has a point. I was getting ready to write Kerfuffle (the third book in the Decisions & Desires series… coming later this year) and he said, “I think there is another story in between Newfangled and Kerfuffle… you know, before Olive starts high school. Like, what happens with Dean? And how do things change for Olive once she’s more adjusted at school?” Those were both awesome questions that needed to be answered, and writing a vague recap at the beginning of Kerfuffle didn’t do justice to the answers. Hence book #2… Flummoxed: the completely unplanned addition to the Desires & Decisions series.

This book deals with one of the most fundamental and defining questions in every human being’s life; what does love mean? Olive tries to balance what she knows about the Bible with what she sees the Christians doing around her, but doesn’t come to any easy conclusions. As Olive works to figure all that out, she realizes that maybe a few of the other characters could use those answers, too.

For a full synopsis and description of my creative writing process for Flummoxed, please check out this awesome video that my husband made.

I hope you love reading Flummoxed as much as I loved writing it.

Happy reading,

Kristin N. Spencer

Thank you!

I want to say thank you for helping me by requesting a price match on Amazon. It is my pleasure to announce that “Newfangled” is now free!

I also sent the third draft of “Flummoxed” to be edited this week. I’m working with a new editor, and am excited to see what changes she suggests. That means that Flummoxed is one step closer to being published this March.

I’m working on a new project called, “From My Side: 10 Days to Healthier, God-Centered Relationships,” which will only be offered through my website free to anyone who signs up for the email updates. If you are already on my email list, I will be sending out a link for the devotional once it’s finished. Here is a preview of the cover:

I have spent the last few days reading books about marketing. I will be running a promotion of “Newfangled” on Spirit Filled eBooks for Valentine’s Day. Once it’s running, I’ll let you know, as the prize is a free Kindle Fire. I hope that any momentum will build toward Flummoxed’s release date. Keep an eye out for beta reading opportunities, and a digital launch party where I will be giving away digital and paperback copies of “Flummoxed.”

That’s all for now. Happy reading!

Love,

Kristin

NaNoWriMo Prep 2016

It’s that time of year again. Last year was my first attempt at NaNoWriMo, and in honor of full disclosure, I have to admit that I did not do any prep. I was 1/4 of my way through “Newfangled,” and the detailed outline (a bit too detailed for me) was already complete. For Camp NaNoWriMo, I wrote “Flummoxed,” the second book in the Desires & Decisions series, which means that this November I will be writing the third book, Kerfuffle. The third book in this series is the entire reason I started this series in the first place. After I figured out what made Olive who she is, I wanted to know more about another character, Adam. Though this new book will be told from Olive’s perspective as the other books are, the main focus will be on Olive helping her and her brother’s best friend, Adam, through one of the most difficult things that teens can face today in the church. That’s all I’m going to say, so don’t try to get me to leak any other information.

This is what my NaNoWriMo Prep Check List looks like:

nanowrimo-prep-checklist_1

Today, I started to work on the second item, the outline. I have all of the major themes sorted, but I need to put them in order and make sure that there are no plot holes and that there is enough opportunity to explain the characters feelings and responses. That is one of my week points as a writer, which I am learning as my workshop group points out countless moments of “Why does she do that?” or “Why does she feel like that?” in Plunge Into Darkness.

Here is a preview of what I got done today for prep.

nanowrimo-prep-kerfuffle

Did you get excited for a second? Like I would actually post the outline on my blog.

*insert evil laugh*

If you want to know what happens in Kerfuffle, you’ll have to read it when it comes out in late 2017 (yes I am attempting to push the release date up, since I’m ahead on my writing schedule).

If anyone is interested in being my buddy, my NaNo name is “knspence.”

Happy reading and writing. And happy NaNoWriMo 2016 to all the participants!

-Kristin